Managed to sneak in some window shopping in London. Didn't find the specific badminton shops, perhaps I didn't research beforehand. London is huge, was lost in Bond street.
Managed to see some badminton stuff in Piccadilly Circus, particularly Lillywhites. Lots of Carlton badminton stuff and some Yonex.
There is also the Badminton centre of the UK, at Milton Keynes, i.e.
http://www.nbc.uk.com
It's pretty far from London, which I didn't have time to visit.
From what I see, Football (scoccer), Cricket, track/field, tennis are way more popular than badminton.
Down town London perhaps is not a good place to look for badminton stuff, but more towards high fashion, like Selfridges at Bond Street above.
At Harrods in Kensington/Chelsea area.
Burberry shop at Bond Street.
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